Wrangler ATG Redesign
Wrangler ATG is an outdoor brand focusing on mountains. I redesigned across boxes, bellybands, and fold-up headercards.
The second option below draws inspiration from the eclectic stickers found on ski lifts. As you ride up the mountain, you're greeted by a spontaneous collage of graphics, text, and patterns, each one adding to the landscape and experience.
The second option below draws inspiration from the eclectic stickers found on ski lifts. As you ride up the mountain, you're greeted by a spontaneous collage of graphics, text, and patterns, each one adding to the landscape and experience.
Scope of Work
Packaging Design | Art Direction | Strategy | Ideation and Iteration | Brand Identity
