Lios
Herbal Medicine
Medicine can have chemicals and ingredients that no one even has heard of before, even though modern medicine has evolved and still includes a lot of the same plants that were used as ancient medicine. Lios Herbal Medicine is “ancient medicine made modern”. This means that Lios keeps the ingredient list clean and simple with recognizable plant-based products. From willow bark aspirin to poppy plant morphine, this line will bring medicine back to its roots.
Scope of Work
Branding | Packaging | Strategy | Design | Art Direction | Concept Creation | Research | Illustration | Prototyping | Advertising | Copywriting | Logo Design | Naming | Graphic Design
The Product
I created a line of different medicines that go "back to their roots." I came up with the name Lios because Lios is soil backwards. I used the "back to their roots" phrase to show how the medicine is based off ancient ways of medicine. So the mention of roots and soil represents going back into history.
Scroll down to see the product matrix which shows all the products in the line.
Product Matrix
This product matrix shows all the products in the Lios Herbal Medicine line, specifically which plant they are made from and how that medicine is packaged.
Flat Artwork
Below is the flat artwork to easier see the full packaging.
Advertising
For the ad campaign, I thought about body parts that have double meanings. For example, a backbone can mean the actual bone in your body but also the main supporting structure. I came up with "the heart of modern medicine", "the backbone of modern medicine", and "the muscle of modern medicine". I related parts of the body (with double meaning) to medicine, to emphasize the connection what medicine is used for.
This is an ad idea that I made during the development stages. I called the campaign "Evolution Back" which focused on the simple ingredients used during ancient times brought back to the modern day and how evolution is a cycle represented as a circle.
Website
I used the primary brand colors to create a website that is simple and sophisticated to have the user feel Lios Herbal Medicine is a trust worthy source. I featured one product from the line, the mallow common cold medicine, and wrote "make the common cold less common".
Website Sitemap
This is the sitemap for the web presence (pictured above). It shows the home page at the top, the second row is the main navigation and from there you can access other pages. The sitemap shows the functionality of the website and how it is prototyped.
