Wrangler Workwear Toolbox Pallet
I designed this pallet for Wrangler Workwear, drawing inspiration from a classic red toolbox. With complete creative freedom, I crafted a design that reflects both durability "from the worksite to weekend" as well as a high vis story for the customer to "shine through the grind".
Scope of Work
Pallet Display | Art Direction | Strategy | Ideation and Iteration
I was made this mood board with images of tall red toolboxes and designed trademarks for the two stories for the pallet: durability and high-vis. The colors, textures, and hardware of the toolboxes influenced my design direction.
Above are typography layouts I created while creating and ideating a story for the pallet. I worked with the merchandising team and marketing team and ultimately decided to use the two themes on the left below.
Above is the final pallet rendering filled with product. The left side is an everyday durability story and the right side is a high vis story.
