Wrangler Riggs
Packaging and Half Pallet
Packaging and Half Pallet
Riggs is a brand within Wrangler that specializes in clothing for workwear specifically construction. I was tasked with redesigning a mens 3-pack underwear box. I was given reference photos to communicate a specific voice, and the logos, icons, boxer brief imagery, and copy.
I later created a half pallet for socks and underwear. The packaging above was also designed by me. This pallet got printed so I got to see my work in 3D.
My packaging is being prepared for production for spring 2025, so be on the lookout!
I later created a half pallet for socks and underwear. The packaging above was also designed by me. This pallet got printed so I got to see my work in 3D.
My packaging is being prepared for production for spring 2025, so be on the lookout!
Scope of Work
Packaging Design | Pallet Display | Art Direction | Strategy | Ideation and Iteration | Brand Identity
Below is the packaging redesign. On the right, the packaging is at its earliest rendition. The "before" on the left side is the design that was created from a previous designer. The "after" side was fully created by me. I updated the look across underwear, socks and layers, a side from the the updated logo which is required to have the brighter red background.
Below were other design options I had created during this process.
Below is the half pallet rendering I created. I worked with the marketing team so create copy such as "tools of the trade". This pallet is for Father's Day so we added "built for those who do it all".
We got the pallet mocked up and it is always amazing to see your work go from 2D on your computer to a 3D physical design.
