Wrangler Riggs Underwear Box Redesign
Riggs is a brand within Wrangler that specializes in clothing for workwear specifically construction. I was tasked with redesigning a mens 3-pack underwear box. I was given reference photos to communicate a specific voice, and the logos, icons, boxer brief imagery, and copy.
One of my designs that I cannot share yet is being prepared for production for spring 2025, so be on the lookout!
One of my designs that I cannot share yet is being prepared for production for spring 2025, so be on the lookout!
Scope of Work
Packaging Design | Art Direction | Strategy | Ideation and Iteration | Brand Identity
Round 1: Ideation and Iteration
The three images above are just some examples of the ideation and iteration at the beginning of my redesign process.
Round 2: Ideation
The two images above are just some examples of the ideation after critique.
Round 3: Ideation
The two images above are just some examples of the ideation after critique.
