Wrangler Riggs Redesign
Riggs is a brand within Wrangler that specializes in clothing for workwear specifically construction. I was tasked with redesigning a mens 3-pack underwear box. I was given reference photos to communicate a specific voice, and the logos, icons, boxer brief imagery, and copy.
One of my designs that I cannot share yet is being prepared for production for spring 2025, so be on the lookout!
One of my designs that I cannot share yet is being prepared for production for spring 2025, so be on the lookout!
Scope of Work
Packaging Design | Art Direction | Strategy | Ideation and Iteration | Brand Identity
Below is the redesign at its earliest rendition. Since then it has changed so I cannot show that just yet. The "before" on the left side is the design that was there before, and the "after" side was fully created by me. I updated the look across underwear, socks and layers, a side from the the updated logo which is required to have the brighter red background.
Below were other design options I had created during this process.
