Free Country
I had complete creative freedom, allowing me to select the colors, imagery, fonts, and develop a spot gloss pattern, based on my research about the brand. Once the final design was established, the underwear boxes and sock bellybands were produced to serve as physical samples for buyers.
Scope of Work
Packaging Design | Art Direction | Strategy | Ideation and Iteration | Research
The below image is a store rendering I made to give buyers an idea of what the product could look like in stores.
The product was sampled to be shown to buyers.
The package views below show other design iterations I created in the process.
