![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/e838baf3-961a-4df4-8352-345c8afd459e_rw_1920.png?h=5afd9767fa46c2c190db7120234a200b)
Free Country Underwear and Socks
The below package views are the finalized designs that I made. I had full freedom to design; I chose colors, imagery, fonts, and made the spot gloss pattern. The underwear boxes and sock bellybands got produced by a factory to show as sample packaging to buyers.
Scope of Work
Packaging Design | Art Direction | Strategy | Ideation and Iteration | Research
![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/d1ef3660-bf61-46a0-aa27-c91d57bd0655_rw_3840.jpg?h=a17f5bc23ae7e572982a906811efa497)
![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/8bb52873-6584-4cc5-9d88-5a8c924f3d95_rw_3840.jpg?h=fb316a48984d2ed670b08918425bc3fd)
![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/33f48e0b-ce3d-4640-92fa-aaaa69b383a5_rw_3840.jpg?h=a55afbdc2236c4b3b26c8c3035c671bc)
The below image is a store rendering I made to give buyers an idea of what the product could look like in stores.
![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/8d3f4d55-ada5-441f-95fa-dd212944306f_rw_3840.jpg?h=1e5ca46ce7c4bacf4db732aaa57e2c21)
The package views below show other design ideas.
![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/b5f05463-a7e5-4213-88ea-a9ff772e1963_rw_3840.jpg?h=adce11eec4757aa594f4a266071612db)
![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/5490ca53-ffc1-4eec-929e-160a23593fdd_rw_3840.jpg?h=b886f8742ccc6039f27129fb71bd10ff)
![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/3133d460-6f6b-4323-8903-3e41e19b38d7_rw_3840.jpg?h=416ae75cdf8f0311753948c5775b2633)
![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/b71efbc6-52fd-4120-8262-19862d1ef73c_rw_3840.jpg?h=f2208f4b96d8bc64f64a2ca4809760bf)
![](https://cdn.myportfolio.com/29e43218-5280-4e0a-a06d-c52a85d5810f/a23de5c4-ebdf-46cf-9c07-64f91bc681d2_rw_3840.jpg?h=05c985c2649e8f47682713dd2dd2af5a)