Juicy Couture Giftables
The below packaging renderings and concepts were created by me. I had to create Juicy Couture packaging that was outside of the box. I rendered some more realistic concepts but added some more out there ideas as well.
I had a lot of fun creating the illustrated renderings and coming up with concepts and copy with this project. My goal was to create as many options with very distinct differences in ideas, while still feeling like the packaging could fit under the Juicy brand.
I had a lot of fun creating the illustrated renderings and coming up with concepts and copy with this project. My goal was to create as many options with very distinct differences in ideas, while still feeling like the packaging could fit under the Juicy brand.
When I am designing and creating, especially with no guidelines like this project, I like to see how far the brand/product can be pushed in all directions!
Scope of Work
Concept Creation | Art Direction | Packaging | Copy Writing
