Point of View
Animal Vision Experience
See through the eyes of different animals in the Point of View Animal Vision Experience. Explore different ecosystems, such as the air, water, and the land room to be the animal and see how they interact with their environment. Learn about the perspective of six different animals at the DC’s Smithsonian Museum of Natural History. See life from a new perspective!
Scope of Work
Branding | Model Building | Strategy | Design | Art Direction | Concept Creation | Research | Illustration | Prototyping | Advertising | Copywriting | Logo Design | Naming | Graphic Design
The Exhibition
I created a model exhibit that forces you to be the animal in their environment and experience what they see. With the help of colored lights, I created four rooms that shows half what we see and half what the animal sees. In the air room you can experience a dragonflies vision. In the underwater room you can see through the eyes of a dolphin and shark. In the land room you can be in the perspective of a dog, polar bear, and a snake.
Poster Advertising
I made a four-color color palette and assigned colors to each of the animals based on the images of what they see. In the posters I wanted to color code each poster and have a big eye that looks abstract to grab the viewers attention and make them question what they are looking at. The copy is "change of ... " because each of the animal's vision changes based on heat, color, view, depth, sound and light however I would call this ad campaign Change of View since each animal views the world differently.
Tickets
Similar to the posters, I color coded each ticket and added a large eye breaking the rectangular shape. This disrupts the viewer to make them question what they are looking at due to the abstraction of the eyes, until they read the copy below.
Digital Advertising
I wanted to have all three elements of the color, the eye image and the copy from the posters to get the viewers attention but have it be a bit ambiguous to make the viewer curious about the exhibit through image and copy on a simple background.
