Bluebell
Sustainable Adhesive
Bluebell flowers have historically been used to make glue. Bluebell Sustainable Adhesive is a line of products that is animal safe and eco friendly, compared to lots of other toxic adhesives but is still as strong. So let your craft blossom with Bluebell!
See my design process for this project!
Scope of Work
Branding | Packaging | Strategy | Design | Art Direction | Concept Creation | Research | Illustration | Prototyping | Advertising | Copywriting | Logo Design | Naming | Graphic Design
The Product
A fun fact is that bluebell flowers were historically made to make glue, which is how Bluebell Sustainable Adhesive was created. Bluebell is an eco friendly and animal safe adhesive line. From liquid glue, glue sticks, glue dot rollers and hot glue to spray adhesive, scotch and masking tape, this line will have you sustainably covered and is still strong to let your craft blossom.
Point of Purchase (P.O.P.)
I created adhesive products with simple design that showcase the products the strength. However in my point of purchase display, I wanted to contrast the products with a busy pattern of bluebell flowers to show where the product gets its name.
Advertising
I wanted to show the power and the strength of bluebell flowers in this ad campaign. What shows flower power more than simply a flower with big muscles, and the copy "flower is the new power." Each ad is color coded based on the color of the product and is simple so the message stands out.
Website
For the web design, was inspired by brown craft paper for its crafty and sustainable voice.
The Brand
The brand guide below includes the logo, pattern, and color palette I have created and fonts I've chosen to represent the brand. I had to think about how I can show that Bluebell's adhesive products are strong and not too floral and delicate. Take a look at the process for creating this brand concept.
