DNKY and Wrangler Iconography
For DKNY, I was tasked to create icons for six attributes to call out on packaging: soft, cooling, smooth, tag-free, bonded anti-chafe and strong/durable. I was given the attribute names and created concepts for each.
For Wrangler Workwear, I was tasked to create icons for Enhanced Recovery and Temperature Control, which are used to call out attributes of a product on the packaging. These icons are for layers and will be put on the front of a box.
For Wrangler Workwear, I was tasked to create icons for Enhanced Recovery and Temperature Control, which are used to call out attributes of a product on the packaging. These icons are for layers and will be put on the front of a box.
Scope of Work
Brand Elements | Art Direction | Concept Creation | Ideation and Iteration
DKNY icon ideation and iteration:
Wrangler Workwear icon ideation and iteration:
